Argan oil is a great ally for the skin as it protects it from the environmental pollution, promotes cell regeneration and fights free radicals that cause ageing. It has antiageing, regenerative and skin tightening properties. It strengthens and purifies the connective tissue and you can use it directly onto face, neck and hair. It protects sensitive skin and relieves dry irritated skin. It is easily absorbed without feeling oily, it is suitable for all skin types and can increase the elasticity of the postmenopausal skin. It is a source of Vitamin E that makes it ideal to treat fragile and broken nails. At the same time, it nourishes the damaged tips of your hair and makes them glow, it strengthens the hair and treats dandruff. Argan oil can be consumed raw and is also a great cooking oil.